Globe Telecom, SM Advantage Card Launch Reward Program for Loyal Customers

From left are: Iya Quintana- Sr. Sales and Marketing Manager, Marketing Convergence Inc. Rey Maclang, Sr. AVP for Sales Marketing, Marketing Convergence Inc. Baldwin Golangco, President, Marketing Convergence Inc. Ernest Cu, President and CEO, Globe Telecom Peter Bithos, Sr. Advisor for Consumer Business, Globe Telecom Jay Beltran, Head, Customer Lifecycle Management, Globe Telecom

Globe subscribers and SM Advantage Card (SMAC) holders can now enjoy a rewarding customer experience with another loyalty program offered by Globe Telecom and SM. Both industry key players officially launched their partnership through a ceremonial signing held today at SM Makati.

Globe President and CEO Ernest Cu and Senior Advisor for Consumer Business Peter Bithos headed the launch of their newest customer loyalty program together with senior executives from SM Advantage.

According to SM Advantage senior executives, this partnership program aims to encourage more customers to shop in SM and Globe/TM subscribers to become SMAC members.

With My Rewards, My Globe, TM Astig Rewards and SM Advantage, Globe and TM subscribers can now instantly convert their Globe and TM reward points to SM Advantage points, so Globe/TM subscribers have more ways to shop in SM Department Stores, Supermarkets and other affiliated retail establishments.

This offer is available to Globe and TM subscribers who are also members of SM’s loyalty program SM Advantage. Points earned from loading prepaid credits on your mobile phone can be used to redeem practically anything sold at SM Department Store, SM Supermarket, SM Hypermarket, Save More and other SM retail establishments like Ace Hardware, Baby Company, Forever 21, Kultura, Our Home, Toy Kingdoms, among many others.

“At Globe, we continually try to find ways to delight our customers and our partnership with SM Advantage gives our subscribers more ways to use their hard-earned points and claim rewards via shopping treats,” Jay Beltran, Head of Customer Lifecycle Management at Globe said.

Meanwhile, SM Advantage points are earned by spending at SM Department Stores and said partner establishments. Aside from reward forms, it also offers numerous members-only privileges such as exclusive sales, discounts and freebies inside and outside SM Malls.

Beltran also mentioned that Globe has deepened its business relationship overtime so they look forward to expanding this program even more.

To avail of the program, simply text REDEEM<space>ITEM CODE<space>SMAC Number and send to 4438. To get the list of SMAC item codes, text ITEMS to 4438.