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Research

Global app revenue climbs to $21.9 billion in Q3

The global app revenue has continued to rise as it grew 22.9% year-over-year with an estimated $21.9 billion from $17.9 billion in the third quarter of 2019 across both the App Store and Google Play worldwide.

In a report by Sensor Tower, the App Store contributed 65 percent of total spending, with Google Play accounting for 35 percent.

App Store brought in an estimated $14.2 billion in gross app revenue during the period from $11.6 billion in the past year while Google Play made an estimated $7.7 billion from $6.2 billion generated during the same period in 2018.

While the App store generated more revenue, Google Play led in the total app downloads with 21.6 billion during the quarter nearly three-times more first-time app installs in Q3 2019 than the App Store from 19.4 billion in Q3 2018. The App Store also grew by 5.3 percent Y/Y from 7.6 billion to just under eight billion.

The total number of downloads for the quarter increased by 9.7 percent from the year-ago quarter, reaching 29.6 billion.

Among the highest revenue-generating app across all stores excluding games were Tinder which topped the list generating approximately $233 million from user spend, followed by Netflix, YouTube and iQIYI.

The top downloaded apps meanwhile include WhatsApp, TikTok, Messenger, Facebook and Instagram.

Meanwhile, the top-grossing games were PUBG Mobile, Honor of Kings and Fate / Grand Order.

(Photo source: sensortower.com)