Business professionals’ social networking website LinkedIn is set to launch its own live-streaming video called LinkedIn Live.
According to a report by techcrunch.com, LinkedIn Live which is launching in beta first in the U.S among select users via invite-only will give people and organizations the ability to broadcast real-time video publicly or to select groups.
The initial live content that LinkedIn is looking into to broadcast are cover conferences, product announcements, Q&As and other events led by influencers and mentors as well as office hours from a big tech company, earnings calls, graduation and awards ceremonies among others.
LinkedIn is reported to be working with several third-party developers of live broadcasting streaming services such as Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive to be able to produce and post quality live video on the site.
Meanwhile, Microsoft’s Azure Azure Media Services will provide encoding services for LinkedIn Live.
Pete Davies, the director of product management at LinkedIn said that live video has been the most requested feature on the site.
“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” said Davies.
Users who want to try the livestreaming feature but did not get an invite will soon be able to apply for service access.
However, LinkedIn is still deciding whether or not they will let all users create LinkedIn Live videos.
(Photo source: dazeinfo.com/ techcrunch.com)