“These digital innovations can help increase tourist visits in the areas where these are deployed. By making localized information on travel and culture accessible to more people—that is, through their phones—the digital tourism program can help further enhance tourism in communities all over the Philippines,” said Smart public affairs head Ramon R. Isberto.
The apps developed by Smart and InnoPub may be downloaded for free on both Android and iOS devices.
In partnership with government units, the digital tourism program of Smart and InnoPub is a nationwide initiative that harnesses technology to deliver tourism, cultural and historical information to mobile users.
The program was launched in 2012 and has since been implemented in Baguio City, Cebu, Davao and Metro Manila, among other areas.