The latest report from the Yahoo-owned mobile analytics firm Flurry revealed that the overall mobile app usage increased by 76% in 2014. The three categories that serve as the key drivers of the growth were Shopping, Utilities & Productivity, and Messaging gaining triple-digit growth each.
Sessions in shopping apps on iOS and Android increased by 174%, Utilities & Productivity were up by 121% while the Messaging categories grew by 103%. Aside from these key drivers, other app categories also show increase in session in 2014. For instance, growth in games sessions continues but it slowed down from 61% in 2013 to 30% in 2014. Music, Media and Entertainment also experience slower growth rate to 33% in 2014 from 79% in 2013.
These data reveals a shift where the mobile users have moved from the apps they used for entertainment to the apps that they can us to accomplish their daily task. People are no longer using their devices just to have fun; they are now using it as a tool to boost their productivity.
“In 2014, Flurry Analytics tracked 2.079 trillion sessions – a mind-boggling number. On December 31st we set another daily session record with 8.5 billion sessions as people celebrated the approaching New Year chatting, sharing, looking for rides, and navigating New Year’s Eve. We’ve witnessed another explosive year of growth in mobile and have entered a new phase of the mobile revolution where we get down to business. We can’t wait to see what 2015 brings,” concluded Simon Khalaf, President and CEO of Flurry.