U.S. Consumers Receptive to Social Media Appearing on Their TV Screens

Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture ACN -1.07% study. Moreover, one in three viewers (33 percent) have interacted with social media after seeing a social media [...]