Samsung Corporate Citizenship celebrates the richness of Filipino culture and heritage by using innovative technology to cast the spotlight on historical sites and landmarks. It opens an exhibit hailed as the Plazas of Manila at Yuchengo Museum and launches a mobile application hailed the Culture Explorer.
To help Filipinos rediscover Philippine’s heritage and culture, Samsung and the Philippine Science High School Foundation, Inc. teamed up to hold an exhibit entitled The Plazas of Manila at the Yuchengco Museum with noted architect, designer, and urban planner Paulo Alcazaren as the curator. The exhibit highlights the historical and cultural significance of plazas in Manila, with the use of augmented reality on Samsung’s latest digital tablet and Smart TV technology.
“Through this exhibit, we are able to cast the spotlight on one of the most important elements of Filipino culture and history, the plaza. This exhibit allows us to bridge technology and art together, giving the Filipino youth a chance to learn about their roots,” shares Linda Cordova, Executive Director of the Philippine Science High School Foundation, Inc.
During the opening of the exhibit, Samsung also launches the mobile application Culture Explorer. This is the app that uses augmented reality technology to help people, especially the youth, to learn about Manila’s plazas and other cultural and heritage landmark. It provides a digital tour in one’s pocket with fresh content and plenty of interesting trivia. It also allows users to navigate around key landmarks and travel back in time to see how the landmark has looked and evolved over the years.
Culture Explorer is compatible with all Android smartphones and tablets , and can be downloaded for free from the Google Play Store and Galaxy Apps. No registration is required for users to enjoy full access to the app.
“We hope that the public will find the time to visit the exhibit and download the Culture Explorer app. It is a great and fun way to learn about history and culture, and will definitely help everyone – students, teachers and plain curious folks – to appreciate the richness of Filipino heritage,” concluded Cris Concepion, Director of Content and Services at Samsung Electronics Philippines.
