One of the hardest things to accept in life is change, especially if the outcome of the said changes is unknown and risky. The pandemic prompted almost everyone to change – the way we work, modes of entertainment, and communication, among others.
For Cherry, change is a welcome thing. The name may sound familiar to many because they were known as ‘Cherry Mobile’ before, a household name when it comes to mobile phones. The first thing Cherry did was change their brand from Cherry Mobile to simply Cherry. Second, they expanded their product offerings to cater to what most people need – IoT products.
IoT, or Internet of Things, refers to devices that can connect to the internet and communicate with each other to share information and perform tasks.
During their recent launch, Cherry showcased their IoT product portfolio, including Smart Cameras, Smart Bladeless fans, Smart Air Purifiers, Smart Weight Scales, Smart Entrance Locks, among others. They even have products for pets like the Smart Pet Feeder, Smart Pet Fountain, and many more.
What triggered all these changes? Cherry’s COO / CMO, Michelle Ngu-Cinco, said that times have changed and they have to adapt to it.
“Technology has changed the way we do things, and we at Cherry should be at the forefront of all these changes. We cater to our customers’ needs. Our goal is not just to provide them with products but to provide solutions to make their lives a lot easier – in other words, to ‘Live Smarter,'” said Ngu-Cinco.
“We are known for our brand and our commitment to quality. We ensure that our solutions are affordable so that every Filipino is given the opportunity to experience life with Cherry.” Ngu-Cinco added.
Ngu-Cinco also mentioned that they have improved their store fronts to have a homey look, allowing people to experience how a Smart Home would look.
Lonson Alejandrino, Cherry’s AVP of Product Development, said that in order to fully embrace the change, it should start with them. One of the things the company did was to have their employees, especially their support staff, undergo training to meet the growing needs of their customers.
“As we expand our product portfolio, we need to retrain our people as well. We are no longer just a mobile phone company but more of an IoT solutions provider now,” said Alejandrino.
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