Musical.ly, the currently rated #1 music video community seals its first ever telco partnership with the Philippines’ #1 mobile brand, Globe. Musical.ly is the world’s fastest growing online video community for creating, sharing and discovering 15-second videos.
With this collaboration, Musical.ly and Globe aim to give the best online experience to customers through easy access to a platform that allows creation of original content, and published by users themselves.
“We are delighted to have this partnership with Musical.ly because their platform combines 2 of the biggest things that Filipinos love – music and original video creation. There are countless trending videos online showcasing how talented Filipinos express themselves through original content and Musical.ly will be an enjoyable platform for that,” says Globe Chief Commercial Officer, Albert de Larrazabal.
Musical.ly US President, Alex Hofmann also said that, “This partnership with Globe sets a global trend for us at Musical.ly. With a partnership focusing on consumer content, Musical.ly is sure to be the future of creation and engagement. With Globe we hope to provide a more seamless access to more Filipinos so they can enjoy the app right on their favorite device.”
On the Musical.ly app, community members are called musers who are young, creative and enthusiastic individuals who love to express themselves through social media. They create the trend by creating viral materials that create traffic and trending topics on sites such as Instagram, Facebook, and Twitter.