Apple Watch took a tumble in the third quarter of 2016 as IDC said that the sales of Apple’s smartwatch declined by 71 percent year-over-year.
According to IDC’s Worldwide Quarterly Wearable Device Tracker, Apple was only able to ship 1.1 million units in 3Q16 after shipping 3.9 million units a year ago. Apple’s market share for the third quarter is also down to 4.9 percent after tallying a market share of 17.5 percent in the third quarter of 2015.
The market research firm cites Apple’s decision to launch its second-generation smartwatches in mid-September and an aging lineup as reasons on why the tech giant is struggling in the wearable market.
IDC placed Apple in the fourth place behind Fitbit, Xiaomi, and Garmin in the said market. Coming in at fifth place behind Apple is Samsung.
IDC also said that the whole wearable industry was able to ship 23 million units in the third quarter of 2016, a 3.1 percent improvement from a year ago.
(Photo Source: apple.com)