Music-streaming service Spotify is reportedly planing to sell a more-expensive version of its family plan in Scandinavia to test whether it can raise prices around the world.
In a report by Bloomberg, some people familiar with the matter revealed that Spotify will be raising its price for the family plan by about 13% from its current cost of about $15 a month which can be used by up to five people.
Spotify however declined t comment regarding the matter but according to the sources, the test does not mean that prices will be raised elsewhere or do so permanently in Scandinavia.
While the Stockholm-based company has a strong presence in Northern Europe and is the largest paid music service in the world, its reported plan to rise its service price could be an effort to increase its revenue as its per user rate has consistently dropped from 2015 as family plans gain popularity.
Meanwhile, Spotify has also tested the Premium Duoplan which offers two subscriptions for 12.49 euros ($13.91) a month.
(Photo source: metro.co.uk/ bloomberg.com)