Spotify introduced a new feature that can be enjoyed by free users— an access to the on-demand tracks given that users include a given song to their 15 discovery playlists.
As reported by Techspot.com, the company is rolling out the feature as a strategy to boost their revenue apart from what they are getting from their Premium subscribers.
Improving the free users’ experience is Spotify’s way to keep them hooked and soon, convinced to buy into its monthly subscription, not to mention the difference of Spotify’s offerings between free and premium users.
Spotify earlier claimed that about 60 percent of their Premium subscribers were previously free users before they finally decided to upgrade.
(Photo source: fortune.com/ time.com)