Adobe launched a milestone release of its flagship Adobe Creative Cloud tools and services. The 2015 release of Creative Cloud includes major updates to Adobe’s industry-defining desktop tools, including Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC; as well as new connected mobile apps for iOS and Android. In addition, Adobe announced an expanded Creative Cloud enterprise offering that includes enterprise-grade administration, security, collaboration and publishing services for design-driven brands, businesses and large organizations.
Since Creative Cloud was introduced in 2012, Adobe has championed the idea that mobile devices should be integral to the creative process, with free companion mobile apps working seamlessly with CC desktop tools. Adobe released Brush CC, Shape CC, Color CC and Photoshop Mix on Android for the first time, bringing connected mobile workflows to millions of creatives worldwide. Adobe has also updated many of its popular Creative Cloud mobile apps for iPhone and iPad, including Adobe Comp CC, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Brush CC, Shape CC and Color CC.
In addition to these updates Adobe debuted Adobe Hue CC. Hue CC provides an easy way to capture and share production-quality lighting and colour schemes — for video, film and broadcast — by using an iPhone camera and then applying these light and colour moods into a Premiere Pro CC or After Effects CC project.
“The 2015 release of Creative Cloud is packed with innovation. Our CreativeSync technology deepens the connections between desktop apps and mobile apps on iOS and Android; and major updates to Creative Cloud’s infrastructure and administrative capabilities makes this an essential upgrade for enterprise customers,” said David Wadhwani, senior vice president, Digital Media at Adobe. “Creative Cloud 2015 is our most powerful and comprehensive release to date.”
“We know that companies that foster creativity are 3.5 times more likely to outperform their peers in terms of revenue growth, based on Forrester’s Creative Dividends research released late last year,” said Paul Robson, president, Adobe Asia Pacific. “The research also revealed that more creative companies enjoy greater market share and competitive leadership than their counterparts. Among the leaders in market share, creative companies tend to outperform their less creative counterparts by a factor of 1.5. Adobe continues to develop technology and services to help companies, educational institutions, governments and creative professionals realise their creative vision.”
According to the Nielsen Cross-Platform Report released in December 2014, more Filipinos are now using multiple screens to simultaneously engage with various media. Another study released by Cisco noted how working on multiple devices has given rise to the “Supertaskers” or Millennials who are able use multiple tools to accomplish various tasks at the same time. With this rising trend on cross-platform viewing and supertasking, today’s creative workers now demand more flexible work arrangements and it becomes necessary for businesses to provide technologies that allow seamless access and collaboration among various work devices.
At the heart of Creative Cloud is Adobe CreativeSync, a signature technology that intelligently syncs creative assets: files, photos, fonts, vector graphics, brushes, colours, settings, metadata and more. With CreativeSync, assets are instantly available, in the right format, wherever designers need them — across desktop, web and mobile apps. Available exclusively in Creative Cloud, CreativeSync means work can be kicked-off in any connected Creative Cloud mobile app or CC desktop tool; picked up again later in another; and finished in the designer’s favorite CC desktop software.
