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Apple and Samsung outgrown by Chinese brands in smartphone market

Tech giants Samsung and Apple are being taken over by Chinese companies as market shares of the two brands have declined while companies such as Huawei, Xiaomi, OPPO, and others have been seeing improvements.

In a report published by, analyst Gartner reported that Samsung’s market share declined from 20.9 per cent to 19 per cent while Apple fell from 14 per cent to 13.4 per cent.

Huawei meanwhile gained the largest increase with 13.1 per cent of its market share from 9.8 per cent while other Chinese companies including Xiaomi and OPPO have seen year over year improvements.

Apple and Samsung’s unit sales have also decreased from their previous year’s worldwide sales compared to Chinese brands’ sales which mostly increased.

Gartner’s senior research director Anshul Gupta said: “OnePlus, Oppo, Vivo are still 30 per cent cheaper compared to Samsung and Apple, but have equally good features. [Previously] consumers wanted to show off a Samsung or an Apple. Now they are no longer shy of buying an Oppo or Huawei phone.”

Despite Samsung’s efforts to strengthen its midrange smartphone offerings, Chinese challengers have been stepping up its retail presence and brand.

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