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Apple’s iPhone marks 10th anniversary

Apple commemorated the 10th anniversary of the launch of its first iPhone device. Launched on January 9, 2007, at the Macworld 2007 in San Francisco, then Apple CEO Steve Jobs introduced the iPhone as “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.”

In the 10 years since launch, Apple claims that it has sold over one billion iPhone units around the world. The tech giant also said that the iPhone has become a revolutionary platform for hardware, software, and services integration.

“It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it,” said Apple’s senior vice president of Worldwide Marketing Philip Schiller in a press release.

Apple CEO Tim Cook notes that “iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”

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