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Canon releases the first ever full-auto bounce back photographic flash unit

Canon announced on their website a new product that could be of great help to all photographers across the globe. Canon Speedlite 470EX-AI Flash is the world’s first flash unit with the Auto Intelligent (AI) Bounce technology. With that said, it has the ability to move itself to a more desired spot for bounce flash.

Canon emphasizes that the product is especially designed for the entry-level and enthusiastic photographers.

“Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create,” said president and COO of Canon U.S.A., Inc., Yuichi Ishizuka.

The product will be available on the market on April 2018.

Watch this to learn more about Canon Speedlite 470EX-AI Flash:

(Photo source: Youtube – CanonUSA)