After testing Messenger ads in Australia and Thailand, Facebook announced that Messenger ads will be rolled out its home screen ads beta worldwide. Users will now see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ad creation. This can be your website or a Messenger conversation.
“Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged. And thanks to placement optimisation across Facebook, Instagram, Audience Network and now Messenger, we’re able to continue to optimise our advertising spend and further drive business results.” said Michiel Tops, General Manager of Marketing and Communications.
Businesses can now get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month,1 which gives marketers an opportunity to expand the reach of their campaigns and drive more results.
(Story and Photo source: https://www.facebook.com)