After the success of its world-class GEN3 store format, which gave customers the opportunity to discover technology through immersive digital lifestyle zones, Globe Telecom launched the ICONIC store, which delivers an even more exceptional retail space that is innovative, dynamic, and interactive.
The world-class ICONIC store, designed by Tim Kobe of Eight Inc., is located at the Bonifacio Global City Central Square in Taguig.
“The opening of our GEN3 stores in 2014 set the tone on how customer experience in telco has evolved from purely transactional to more dynamic. GEN3 gave our customers a new way of discovering their digital lifestyle through our innovative services. With the opening of the ICONIC, we are thrilled to deliver a new world-class entertainment experience right at the heart of Bonifacio Global City that does not only bring up the ante in retail and entertainment, but also elevates the customer experience to a whole new level,” said Globe Retail Transformation and Stores Management Head Joe Caliro.