Expanding its reach to overseas Filipinos in the Middle East, Globe launched a co-branded service with du, the Middle East’s fastest growing telecommunications company, based in the United Arab Emirates. With approximately 7.3 million mobile subscribers, the Kabayan offer of du allows their prepaid mobile subscribers to call Globe and TM for 20% less than the cost of calls to other networks in the Philippines.
Pinoys in the UAE can now call home for less at just 36 fils or 4.35 pesos per minute – a 20% savings compared to the rate of 45 fils or 5.45 pesos per minute for calls to other Philippine networks. A du prepaid subscriber only needs to dial *135*71# to activate the service for free. A setup fee of AED 1 or 12 pesos applies for each call.
“There are close to one million OFWs in the UAE, and we at Globe have endeavored to forge ties with a top telecommunications company like du to provide Filipinos abroad with better, more accessible means to call home,” said Globe EVP & COO for International and Business Markets Gil Genio.
“At du, we want to enhance the lives of our subscribers – anytime, anywhere. We know the Filipino community in the UAE work to keep ties strong by frequently calling their loved ones. Through our partnership with Globe, we are delighted that we can make this happen,” noted Fahad AlHassawi – Chief Commercial Officer, du.
This is Globe Telcom’s sixth co-branded partnership after the Kingdom of Saudi Arabia, Canada, Singapore, Hong Kong and Japan, complementing robust retail presence in the United States of America, the United Kingdom, Italy and Spain.