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Instagram unveils new shopping integration for businesses

Instagram is rolling out a new feature that will allow its users to easily shop for products on the Instagram platform.

In a blog post, the social media company announced that beginning next week, 20 US-based retail brands will start sharing posts about products that are available for sale to consumers. Each post contains tags that will bring consumers to a dedicated page for them to view product details and price.

Once a consumer decides to make an online transaction, he can press the “Shop Now” link from the product details view to go directly to a business’ website.

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