Private equity firm KKR & Co. will buy the online health publisher WebMD Health for $2.8 billion. In an article published by NASDAQ, KKR will pay $66.50 per share in cash, a 20.5% increase from WebMD’s closing price on Friday.
With the acquisition, the online assets of KKR will now include WebMD.com, Medscape.com, and MedicineNet.com, which will be a great addition to KKR sites DentalPlans.com and AllAboutCounseling.com.
“We believe that this transaction will provide additional flexibility and resources to deliver increased value to consumers, healthcare professionals, employers, and health plan participants,” said WebMD Chief Executive Steven Zatz.
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