Lenovo is launching a new sub-brand dedicated to small and medium-sized businesses (SMBs) called ThinkBook – starting with a new line of ultra-slim Windows 10 laptops that embrace the portability and ease-of-use of modern consumer-oriented devices and will no doubt help to empower tomorrow’s successful business leaders.
Why ThinkBook
In this constantly online world, modern workers need a streamlined laptop they can use to collaborate from nearly any remote location, and no other group leverages smarter technology to enhance productivity quite like the smartphone-literate workers in the next generation. Nearly 60 percent1 of what’s being dubbed the “new workforce” grew up working, creating and communicating online with stylish devices that make a statement. Comprised of Millennials and Gen Z, these two generations of workers crave meaningful employment and expect company devices that blur the lines of work, life, passion and purpose.
Backed by customer research, ThinkBook is specially designed for the SMBs buying consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties—core needs of any sized business. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with cool looking yet cost-effective devices.
Beginning with the End-User
Across the globe, growing companies are embracing a trend termed Choose Your Own Device (CYOD). According to our field research with 8,000 global respondents, the new workforce cares a lot about how their computing device looks, e.g. colors and materials, but still prefers to choose from a curated list that the organization provides.
The ultra-slim ThinkBook S series, available in a 13-inch , is designed for business buyers unwilling to make trade-offs in essentials such as, security, reliability, and support services, while satisfying the demand for sleek-looking devices that bring the familiar smartphone experience to PCs.
Perfect for any business, the new Lenovo ThinkBook 13s combine modern style and consumer-oriented design elements, such as aluminium exteriors, with the business-grade and built-in security features that consumers expect from the Think family PCs.
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