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On-Demand Audio Streaming hits record high

A new report from Nielsen showed a booming on-demand audio streaming business, indicating to a significant increase in consumers’ use of online streaming services and record numbers of streams being served.

According to the mid-year report, on-demand audio streams surpassed the 7 billion figure for the first time ever during March of 2017. For the first six months of the year, there have been 184.3 billion on-demand audio streams – a 62% increase over the same period in 2016.

The report covers only the U.S. market.

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