Aside from optimizing noise reduction, the AI Upscaling function restores the integrity of the smallest of details in a scene to provide greater texture, and sharpens edges of objects and texts for greater clarity. The feature, along with the highest levels of contrast with the Direct Full Array Technology, and dramatically-enhanced, deeper blacks and brighter whites, make the QLED 8K Samsung’s best TV, to date.
Bixby on TV, a highlight of the 2019 QLED lineup, is a clever feature that enables viewers to easily access films and shows thru voice command, which helps seach for content based on previous viewing preferences.
The launch event also marked the entry of Samsung’s 2019 full TV lineup, featuring the new QLED 4K TVs that also have AI upscaling capabilities. A wider selection of 2019 Soundbars, which includes new models that Samsung has developed with audio masters, Harman Kardon, were also featured.
Samsung Philippines president James Jung, in his opening speech, remarked on the historical relevance of the brand’s ground-breaking TV innovations. “This year is the 50th anniversary of the moment that mankind took his first step on the moon and changed history forever. This year is also Samsung Electronics’ 50th anniversary of meaningful innovations. These milestones provide important context sa we introduce a product that we believe will forever change the future of TVs,” he said of the QLED 8K TV.
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