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SAP appoints Rudy Abrahams as new managing director for PH

SAP SE (SAP) announced the appointment of Rudy Abrahams as the new managing director, SAP Philippines.

In his new role and building on SAP’s 27-year history in the Philippines, Abrahams will be responsible for SAP Philippines’ customer-centric and innovative approach to driving digital transformation in the country. His focus areas include helping customers, partners, and communities tackle the biggest issues they face, such as business transformation in the cloud, building a resilient supply chain, and creating a sustainable future. He will report to Verena Siow, president and managing director for SAP Southeast Asia.

“I am thrilled that Rudy Abrahams will bring both his leadership and deep experience in business transformation to SAP Philippines,” Slow said. “His exceptional track record and passion for helping our customers, partners and communities run better, will be instrumental in supporting the Philippines and South East Asia’s digital economy and growth.”

“The last two years demonstrated how critical digital technologies, such as cloud and artificial intelligence (AI), are for business continuity and to thrive amid uncertain times,” Abrahams said. “In the Philippines alone, we saw more businesses adopting cloud technologies to remain competitive and ensure that they adhere to the demands of their end-user customers.”

Abrahams brings over 25 years of ICT experience in the public and private sector, with expertise in large-scale digital transformation and a leadership style that puts people first. He was most recently the Vice President and Head of SuccessFactors for SAP South East Asia, where he was responsible for driving revenue, engaging customers, and collaborating with partners toward business outcomes and customer success.