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SAP Celebrates Innovation, Highlights Keynotes of SAPPHIRE 2019

SAP SE (NYSE: SAP) announced updates to their technological solutions, as well as collaborative projects with tech-related industries to assist businesses in their journey towards digital innovation during the SAPPHIRE NOW and ASUG (Americas’ SAP Users’ Group) Annual Conference event held at the Orange County Convention Center, Orlando, Florida from May 7 to 9, 2019.

The three-day event highlighted new offerings of Qualtrics solutions to enhance experience management (XM), updates for SAP HANA® and SAP® Cloud Platform to provide easier data accessibility, collaboration of SAP and Apple to expand its app services to iOS and Mac, and collaborations with Microsoft Azure, Amazon Web Services, Google Cloud and global strategic service partners (GSSPs) to guide users in the cloud through project “Embrace.”

“For Philippine businesses to secure growth and maintain high-quality performance in the digital landscape, they must continuously integrate new solutions into their current systems to ensure that they exceed customer expectations,” said Edler Panlilio, Managing Director, SAP Philippines. “The new data management solutions, product roadmaps, and updates to SAP HANA, as well as other applications that were announced during this year’s SAPPHIRE NOW event, can be utilized by all types of businesses in the Philippines regardless of size, especially that they present next-gen capabilities to support them to achieve their desired outcomes, and make the world run better.”

SAP Paves Path towards Intelligent Enterprises with Experience Management
SAPPHIRE NOW also rolled out ten Qualtrics solutions during the event. These tools aimed to emphasize experience management as a crucial factor for business growth and positive breakthroughs.

With these solutions, organizations can enhance the way they interact with consumers by utilizing the experience data (X-data) and operational data (O-data) and, embedding them into existing CRM, ERP, and HCM systems, as well as to the SAP® C/4HANA suite.

The combination of data and its integration to existing solutions help organizations to gain insights from the values, intention, and emotions of employees, customers, partners, and stakeholders. Business entities can then base strategies around these trends to improve customer and employee relationships, along with the quality of product and brand.