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Sony Philippines introduces new breed of Alpha ambassadors to inspire Filipino photographers


In line with its commitment to bring out the creativity of Filipinos through their digital imaging products, Sony introduced a new breed of ambassadors to represent their Sony Alpha line. Included in this group of talented individuals are some of the country’s most inspiring photographers who will surely ignite the passion of Filipino hobbyists and demonstrate why Sony cameras are the best in the market today.

Representing Sony’s latest mirrorless camera, the A6300, are toy photographer Sheng Gonzales, travel photographer Kimi Juan, lifestyle photographer Jelito de Leon, and fashion photographer Charisma Lico. Each of these ambassadors has found the perfect camera in the A6300 and the ideal tool for their craft.

On shooting with the A6300, Jelito de Leon shares, “I get better and sharper images for sure. I don’t have to worry about cropping the photo because I will still have a high quality image.”

Kimi Juan agrees that her travel photos have improved. Juan shared: “It has definitely been easier to shoot with the A6300. When traveling, it’s hard to carry around a huge camera, but the A6300 is light and doesn’t compromise quality at all. The first time I took it on a trip, it really impressed me, because it was easy to use, and the colors did not disappoint either.”

Toy photographer Sheng Gonzales also looks forward to the improvement of her shots, all thanks to Sony. “I was completely blown away with the quality of the photos. It’s fast, crisp and sharp. Since I don’t rely much in post processing photos, Sony A6300 delivers an excellent quality and color without further enhancing it with editing software. I fell in love with it the first time I tried it. Its size and tilt screen feature is perfect for toy photography.”

When asked for their advice to aspiring photographers, De Leon shares, “No matter what Sony model you are using, one thing is important for photography lovers—to get to know your camera and practice. Know what each function does and where the buttons are so you can quickly take a shot.”


“Never stop creating good work. The value of quality will show with time. Photography is a job that requires constant learning. Be consistent. The fashion industry is highly exclusive and aside from talent, it requires perseverance, and passion to keep you going,” says Charisma Lico.

Sony also engaged with some of the industry’s most renowned photographers and filmmakers to be the face of its award-winning Sony A7 line including Paco Guerrero, Pepe Diokno, and Mayad Studios. Sony has enhanced the way these professionals take their shots which is something they want to share with any photographer just starting his journey.

When asked about his experience with the A7RII, lifestyle and travel photographer Paco Guerrero shares, “Along with shooting photographs, I have also been moving into video, and having the Sony A7R II really lets me explore both mediums. One of the best things about the Sony system are the lenses, because amazing quality optics are the first piece of the puzzle when putting together a camera system.  The camera is also a bit smaller than a DSLR so when gear space is limited, I am able to bring the camera and a few more lenses.  Having the capability of shooting 4K or high frame rate video in the same camera is also a huge advantage.  Before, I had to carry one camera for stills and another camera for video.  Now I have both stills and video capabilities in one body.

“Most photographers who are just starting out need to understand how important it is to get as much time behind the camera as possible. The more time you spend shooting, the better you will get at using your gear,” adds Guerrero.

“We are humbled to be working with some of the country’s most talented photographers who have all made a name in their respective fields,” says JV Ruanto, Product Marketing Officer for Digital Imaging, Sony Philippines. “We hope that they, through the workshops they will be conducting and the tips and tricks they will be sharing, will inspire more Filipinos to produce creative and one-of-a-kind work that they will be proud of.”

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