Adobe celebrates the 25th anniversary of its imaging software Photoshop. This is one of the most recognized software brands in the world with tens of users. The most prominent name when it comes to digital image manipulation in various media.
“For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity,” said Shantanu Narayen, Adobe president and chief executive officer. “From desktop publishing, to fashion photography, movie production, website design, mobile app creation and now 3D Printing, Photoshop continues to redefine industries and creative possibilities. And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud.”
In line with the celebration, Adobe gathers 25 creative visual artists under 25 who use Photoshop. Artists need to upload their creations to Behance and use the tag “Ps25Under25.” Adobe will then select the best artists and let them take over the Photoshop Instagram handle (@Photoshop) and present their projects for two weeks.
Adobe also launched an advertising campaign hailed as “Dream On,” for the Academy Awards. This serves as a tribute to the 25 years of amazing art crafted using Photoshop. They released a TV commercial that showcases amazing art work from Photoshop artists and iconic images from major motion pictures that utilized Photoshop in the making such as Avatar, Gone Girl, How to Train Your Dragon 2 and Shrek.