Globe Executives from left: Ms. Issa Cabreira – Senior Vice President for Consumer Mobile Marketing, Mr. Dan Horan – Senior Advisor for Consumer Business Group, Mr. Ernest Cu – President and CEO, and Mr. Mike Frausing – Senior Advisor for Enterprise and IT – Enabled Services Group
Last March 28, 2016, Globe Telecom and Walt Disney Company Southeast Asia launched the first Disney Mobile smartphone in the region, made possible with its new myStarter postpaid plans only for as low as P750 per month.
Mickey Mouse Design
Globe has taken its big leap to be the first telecommunications company to offer Disney Mobile smartphones specifically created for the fans who will surely enjoy the signature aesthetic of the Disney brand. Starting from its lively colors to match its themed accessories, the first Disney mobile comes with 3 different designs–Frozen, Mickey Mouse and Disney Princess.
Other than its adorable design, each device is filled with custom content to bring the fun and magic of Disney right in the palm of one’s hand. The mobile smartphone is already tailored with Disney-themed static and live wallpapers, widgets, and exclusive pre-recorded famous Disney songs such as ‘Do you want to build a snowman’, ‘It’s a small world’ and the like, ready to be set as a ringtone. The Disney device also has Premium apps included that ranges from ‘Princess Story Theater’, ‘Frozen Storybook Deluxe’, to ‘Castle of Illusion’, among others.
“The arrival of Disney mobile in the Philippines is one of the milestones of our multi-year comprehensive partnership with The Walt Disney Company Southeast Asia. We are thrilled to offer these phones exclusively through our budget-friendly myStarter postpaid plans. Not only do our customers have access to Disney’s interactive content, movie premieres and retail promotions , but also to a device designed after one of the most iconic brands in the world,” said Dan Horan, Globe Senior Advisor for Consumer Business.
Disney Princess Design
“Disney continues to actively pursue innovative digital media opportunities and provide fans with the best entertainment experience on whatever platform they want. Smartphones have immensely changed the way Filipinos consume entertainment and Disney mobile allows us to bring our content closer to more fans in a fun personal way,” said James Gray, the General Manager for Disney Interactive, The Walt Disney Company Southeast Asia.