Sony seems to have taken notice of Nintendo’s success in launching its first mobile game. thus, making them announce that they are forming a new business unit that will bring PS games and IP to Android and iOS devices.
This new operation will begin on April 1, 2016 which is the same date that Sony is going to team up with SCE and Sony Network Entertainment International, LLC (SNEI) to form the new Sony Interactive Entertainment (SIE) business. The new department would be called ForwardWorks to be lead by Atsushi Morita, Sony Computer Entertainment’s (SCE) head in Asia and Japan. The unit aims to focus on bringing Playstation titles and characters to smartphone users in Japan and Asia. However, it may be a while before they expand outside of the region.
The tech company is making its way to set an impact in the smartphone market more than its recent effort. Sony’s PlayStation Mobile initiative, which was pulled off last year, instead, offered a selection of indie games that worked on both the Android smartphones and PS Vita, as well as bringing PS1 titles for Sony’s Xperia phones and other devices.
Its rival, ‘Miitomo’, Nintendo’s communications game, had reached number one in the Japanese iOS charts and according to app store analytics and intelligence platform the game has so far garnered more than 1.7 million downloads and earned over half a million dollars.