The challenge to provide a more secure digital landscape to users is a continuing effort by security experts. It has been proven time and again that passwords and PIN numbers are not as reliable as they want it to be.
Since most are into taking their own photos or ‘selfies’, financial services giant MasterCard tried a program called ‘Selfie Pay’ which will use facial recognition to authenticate their transactions.
Part of the process to eliminate fraud is users are required to blink rather than just photographs or even video.
Ajay Bhalla, MasterCard’s president of enterprise security solutions, told The Verge that the technology will be used more for abnormal purchases / transactions rather than for authentication.
MasterCard said it will be rolling out the technology to 14 countries over the summer including Belgium, Canada, the Netherlands, the US, the UK, Spain, Italy, France, Germany, Norwary, Switzerland, Denmark and Finland.
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