This back-to-school season, Acer launches a new campaign that aims to give a little boost of inspiration to the students and show them that they no matter how hard challenges might be, they can #PullitOff with hard work and the right mindset. This campaign features a music video featuring Yeng Constantino and Kiray Celis, and three new Aspire Switch models.
The music video tackles the issue of bullying. It shows the right frame of mind can help a lot against even tough, potentially scarring challenges. Acer Philippines Senior Marketing Manager, Rhey Gozon said that “Bullying has always been around, and it exists because those who are bullied never get the courage to overcome it by knowing their innate strengths. We want to show that there is endless merit to simple confidence and appreciating distinction.
The music video already posted on the Facebook page and YouTube account of Acer Philippines.
“Students are expected to perform well. Acer is with them in struggles like these: most of us came from situations similar to theirs before, so we know that there is a lot of value in being strong in tough times. Sometimes, all they need is a pat on the back, and be inspired in discovering their new capacities,” added Rhey Gozon.
As part of the #PullitOff campaign, Acer also launches three new products: Aspire Switch 12, Aspire Switch 11 and Aspire Switch 10 E.
Acer Aspire Switch 12 is a 5-in-1 device that can be used as a laptop, tablet with a keyboard or not, and even as a desktop PC. This is made possible by the 5 modes such as notebook, pad, display, tent and desktop. It is powered by the new Intel Core M processor and it runs on Windows 8.1 OS.
What makes the Acer Aspire Switch 11 unique is it Snap Hinge. This allows users to flip, rotate, and detach the device in a snap. Users can experience fluid gestures with its Precision Touchpad. It also has a spacious chiclet keyboard that is perfect for taking down notes.
Last but not the least is the Acer Aspire Swith 10 E. this is a 2-in1 device that runs on Windows 8.1 OS and Intel quad-core processor. It comes in trendy colors and elegant textile-patterns for a very fashionable look that any student will surely love.
Acer doesn’t stop by just offering stunning devices perfect for the students. They will give away a free Instax Mini 8 camera for every purchase of the Aspire Switch 12 and nay Aspire Switch 2-in-1 netbooks.