Philippines’ no.1 mobile brand Globe Telecom is beefing up its presence worldwide with its partnership with world’s leading life platform, LINE to provide Filipinos around the world an affordable way to connect with their families and loved ones in the Philippines.
With the partnership, LINE users calling Globe and TM customers in the Philippines can save over 35% off in per-minute calling rates compared to calling other mobile networks in the country.
Beginning 12 May 2015, LINE users will now benefit from the new $0.09 (P4.05) per minute rate, compared to the old rate of $0.14 (P6.30). Filipinos residing in Australia, New Zealand, United Kingdom, Japan, India, US, Thailand, Malaysia and Greece can take advantage of the offer by simply purchasing LINE call credits using their credit or debit card and can start calling their family and friends back home.
“Strengthening our relationships with top messaging platforms help us give our customers value for money services. Inspired by how Filipinos around the world value keeping ties with their loved ones back home, we strive to provide an affordable way for them to connect as frequently as they can with our partnership with LINE,” said Globe EVP & COO for International and Business Markets Gil Genio.
Globe Senior Vice President for International Business Rizza Maniego-Eala added, “We recognize that the usage of messaging apps is continuing to gain traction among Filipinos wherever they are in the world, and we are happy that our partnership with LINE continues to benefit more Filipinos abroad with discounted calling rates, making communication easier on the pocket.”
As both Globe and LINE work together to provide quality service to more Filipinos, LINE shared the importance of synergy with a telecom network. “LINE constantly evolves into not just a mobile messaging app but a essential lifestyle platform. Working with Globe allows us to maximize the potential of our platform and reach out to more users. We are thrilled to extend special offers to LINE users globally with this partnership so they can enjoy discounted calling rates to their contacts on the Globe network in the Philippines through LINE,” added Head of LINE Philippines Stephan Kang.
Last year, the Globe International Business Group announced its partnership with LINE where LINE users worldwide, including the 12-million strong Filipinos in various communities abroad, can make free calls to Globe and TM customers in the Philippines through the apps Premium Call function.
The LINE Premium Call offering is another expansion of the telco’s comprehensive line-up of services for Overseas Filipinos, which include DUO International for 24 countries, international SIMS in the UK, Spain, Italy, and co-branded partnerships in Hong Kong, Singapore and Saudi Arabia, among many others.