Globe myBusiness, the small and medium enterprise (SME) business unit of Globe Telecom, together with the world’s largest online and mobile restaurant discovery platform ZOMATO, presented the first-ever ZOMATO Restaurant Summit in the Philippines.
Recently held at the Rizal Ballroom of the Makati Shangri-La last May 19, 2015, the summit brought together Philippine restaurateurs, industry experts, and foodies to share insights, discuss trends and issues, and share knowledge and best practices that will keep the industry thriving amid the digital revolution.
In today’s digital shift, restaurants are facing the challenge of shifting from traditional strategies to innovative marketing solutions to guarantee their success. According to Zomato Philippines, Filipinos have become more reliant to the Internet when it comes to restaurant reviews, and that people are more open to giving their feedback using social media on their dining experiences. Given this, the restaurant industry must take advantage of what technology and social media can do to help their businesses get more visibility in the digital space and reach out to more customers.
Recognizing this trend, Zomato Philippines used the theme “Conquering the Digital Age” for the first-ever Restaurant Summit in the country to help the restaurant industry embrace technology as a way to promote productivity and efficiency.
The summit included plenary sessions on building brand love and managing crises in the age of social media; investment opportunities in the Philippine restaurant industry, crafting rewards and incentives for loyal customers, as well as integrating technology in the restaurant business. There were also panel discussions on keeping businesses sustainable, wooing the millennials, food tourism, and evolution of Filipino restaurants.
Globe myBusiness treated all the participants with a free 30-day business website and broadband connection to help them build their online presence. Customers who are happy and would like to continue the subscription for only P699 per month. The brand also gave away a business start-up kit worth P100,000 to one lucky winner. The package includes a free 24-month subscription to a postpaid mobile plan, a postpaid broadband and landline plan, and a business solution of the winner’s choice plus a Samsung Galaxy V, Samsung Galaxy Tab 3V.
As part of its commitment to inspire the success of entrepreneurs, Globe myBusiness provides business owners more opportunities to put their business on the map and ultimately serve more customers by making solutions accessible to them. Globe myBusiness offers business starter packages complete with all the solutions they need plus mobile and Internet connection.
Solutions include business websites, marketing tools, as well as inventory and asset management systems. In creating personalized business websites, Globe myBusiness offers web pages with complete content and catalogue that will be easily accessed by customers. Apart from that, clients are also offered Google AdBlast that are SMS advertisements to reach out to a bigger market.
Other solutions are also available designed to maximize profits through services like a credit card terminal through Globe Charge, vehicle trackers that boost efficiency, CCTVs for full visibility on assets such as store front and employees and lastly large format displays (LFD) that aid in additional business advertisements.
Zomato is the world’s largest online and mobile restaurant discovery service, providing in-depth information for over 1 million restaurants across 22 countries. In the Philippines alone, Zomato helps millions of foodies discover new places to eat by providing information for over 11,000 restaurants across Metro Manila.