Looking Forward
Haier is aiming to achieve around 40 percent sales growth this 2016 especially with new products to drive the business.
The company will continue its expansion in modern trade with more products available in major stores, such as SM, ABENSON, Anson, and Robinsons. E-commerce is also being explored as an option to make its products more accessible.
The multinational Asian brand is also putting greater importance on team empowerment and open communication. For the young President & CEO, Nobuhito Hayashi, effective communication translates to speed. Hayashi further encourages Haier Philippine employees to be at their best and to be involved in each of the company’s projects.
“2016 will definitely be another great year for Haier,” says Hayashi. “With new product releases and an even stronger company dynamic, we can only expect good things this year. We firmly believe that success lies in the synergy and passion of our employees in all plans, decisions, and executions.”
