Instagram introduces a new way for brands to tell their stories on the photo-sharing platform. They call this new feature the Carousel Ads.
With the Carousel Ads, brands can have more flexibility in telling their stories by allowing their followers to swipe left to see more images of their post or ads. They can even provide the link of their website that will also be accessible to their followers.
Sponsored posts and companies who are using the Carousel Ads will now show a small icon that allows users to swipe across the front image or follow the link provided by the company. This feature will be available for brands with the initial testing phase.