In line with its commitment to protect and safeguard their audience, Tiktok announced that the company will be launching content filters and maturity ratings to help prevent content with overtly mature themes from reaching audiences between ages 13-17.
In their press release, Tiktok announced the following:
“Our Community Guidelines are central to this by setting the standards for what is and is not allowed on our platform. Within these strict policies, we understand that people may want to avoid certain categories of content based on their personal preferences.
Or, for our teenage community members, some content may contain mature or complex themes that may reflect personal experiences or real-world events that are intended for older audiences.
Recognizing this, we are working to build a new system to organize content based on thematic maturity. Many people will be familiar with similar systems from their use in the film industry, television, or gaming and we are creating with these in mind while also knowing we need to develop an approach unique to TikTok.
In the coming weeks, we’ll begin to introduce an early version to help prevent content with overtly mature themes from reaching audiences between ages 13-17. When we detect that a video contains mature or complex themes, for example, fictional scenes that may be too frightening or intense for younger audiences, a maturity score will be allocated to the video to help prevent those under 18 from viewing it across the TikTok experience.
We have focused on further safeguarding the teen experience first and in the coming months we plan to add new functionality to provide detailed content filtering options for our entire community so they can enjoy more of what they love.”
(Photo source: Tiktok)