Youtube announced a new rule for its YouTube Partner Program – no ads will appear unless the channel reaches more than 10,000 views.
According to Youtube, the new threshold gives us enough information to determine the validity of a channel. It also allows them to confirm if a channel is following Youtube’s community guidelines and advertiser policies. By keeping the threshold to 10k views, it allows the company to also ensure that there will be minimal impact on their aspiring creators.
After a creator hits 10k lifetime views on their channel, Youtube will review their activity against the company’s policies. If everything looks good, Youtube bring this channel into YPP and begin serving ads against their content.
Any revenue earned on channels with under 10k views up until today will not be impacted.