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Apple reclaims world’s favorite company title

Apple is once again the world’s favorite company, ousting the previous titleholder Google.

According to FutureBrand’s report, Apple Inc. is now the number 1 company in the Top 100 Companies rankings with Microsoft Corp., Samsung Electronics Co Ltd., Walt Disney Company, and AbbVie Inc. rounding the top five.

It should be noted that Google is not qualified to be included in the list since they are now a part of Alphabet. The mentioned company is currently at the 21st spot in this year’s rankings.

Other tech companies present in the list are Facebook at 6th, Amazon at 8th, Intel at 12th, NTT DoCoMo at 52nd, Qualcomm at 65th, Verizon at 83rd and Vodafone at 88th.

To come up with the rankings each year, FutureBrand examines 100 biggest companies in terms of market capitalization and surveys 3000 consumers and industry professional in 17 countries about them. Their ranking is based on perception strength, rather than financial strength.

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