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Facebook to implement autoplay videos on Messenger

Despite most users getting annoyed over popping videos on certain websites, Facebook is planning to implement autoplay videos in the Messenger app.

According to a report by, Facebook is planning to roll out the video ads ‘gradually and thoughtfully’ starting June 25 as the social networking company is apparently running out of advertising platforms.

Facebook has reportedly started implementing static ads withing Instagram Stories and Facebook Marketplace and the next target would be the Messenger app though static ads have been popping out already.

A Facebook spokesperson said: “We will be rolling out video ads gradually and thoughtfully. People that use Messenger each month are our top priority, and they will remain in control of their experience.”

Messenger’s head of ad business Stefanos Loukakos meanwhile expressed optimism over the video ad integration.

He said: “Top priority for us is user experience. So we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send. Video might be a bit different, but we don’t believe so.”

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