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PLDT bags 10 Philippine Quill awards for communication programs


Leading telecoms and digital services provider PLDT bagged five Excellence and five Merit awards at the 2016 Philippine Quill Awards, making it a finalist for Company of the Year, with the successful implementation of the various communication campaigns of its business units that helped achieve business goals and improve lives.

Organized annually by the International Association of Business Communicators Philippines (IABC – Philippines), PLDT was recognized for the work done by its leading business units PLDT ALPHA Enterprise and PLDT Smart SME Nation, and the flagship corporate social responsibility program Gabay Guro under the PLDT-Smart Foundation.

Among its roster of recognized campaigns, PLDT’s annual Gabay Guro Grand Gathering for its teacher beneficiaries and the classroom donations for calamity-affected areas each bagged an excellence award under the Communication Management and Communication skills category. The group’s Teacher Training Program and their Crossover video were given Merit awards under the training and education, and audio/visual categories, respectively.

PLDT ALPHA Enterprise’s Annual Track Day that celebrated its partnership with the group’s growing enterprise clients through an activity-filled event and its business-lifestyle quarterly glossy publication HOT JOE magazine bagged Excellence awards under the special events and publications category, respectively. Its 2014 Christmas celebration with clients dubbed the PLDT Pasasalamat Night: A Glittering ALPHA Experience and their Enterprise Customer Engagement campaign took Merit Awards.

Also bagging an Excellence award was PLDT Smart SME Nation’s Bossing Ako campaign that yearly recognizes exemplary business owners and entrepreneurs who have continuously innovated and excelled in their respective industries. The group’s Small Business Month campaign which served as a revolutionary celebration of entrepreneurship enabling SMEs to go digital with business technology solutions added another Merit Award to PLDT’s list of accolades.

“All of us in PLDT are at once elated and humbled by these awards given by IABC Philippines. This inspires us to do even better work in a communications environment that has become increasingly real-time and interactive,” said Ramon R. Isberto, Head of Public Affairs for PLDT and Smart.

PLDT has been a consistent recipient of various communications awards from different award-giving organizations both in the local and international scene.

At this year’s Philippine Quill Awards, PLDT was a finalist for the Company of the year which was eventually awarded to Meralco, a company also led by PLDT Chairman and CEO Manuel Pangilinan, while PLDT wireless subsidiary, Smart Communications, took second place.