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PLDT, Smart add color to Panagbenga Festival 2019

PLDT and its wireless subsidiary, Smart Communications, made sure that festivalgoers and residents would get the best experience at this year’s Panagbenga Festival. The companies committed extensive support to Baguio City as it recently celebrated its annual flower festival, which drew thousands of locals and foreign visitors.

Baguio’s Panagbenga or Flower Festival is a month-long celebration that features parade floats, street dancing, concerts, and other festivities.

Blooms exude more color, music sounds livelier and the fun elevates to a higher level when shared with loved ones. PLDT and Smart made it easy for Baguio residents and tourists to connect with their family and friends through the upgraded fixed and wireless networks across Benguet province.

To date, more than half of sites in Benguet already have Long-Term Evolution (LTE), while about a third of these LTE sites are already on LTE-Advanced (LTE-A). In Baguio City, 68 percent of sites are already on LTE, while about half are already on LTE-A.

LTE and LTE-A are the best technologies for mobile data. Carrier aggregation, a key feature of LTE-A, allows the combination of two or more radio frequency bands in order to deliver much faster data speeds to mobile phone users. In Baguio City, 3-component carrier aggregation (3CC) has already been activated.

“Our network expansion efforts in Benguet are part of our nationwide thrust to provide world-class mobile data experience to our subscribers,” said Mario G. Tamayo, PLDT-Smart senior vice president for network planning and engineering.

“With our upgraded networks, residents and tourists in Baguio can stay connected with their families here and abroad, share their memorable Panagbenga experience with the rest of the world through photos and videos, and access important online services, like banking and e-commerce,” Tamayo added.

As a treat to Panagbenga revelers, PLDT Home Fibr provided free Wi-Fi at the Athletic Bowl and Melvin Jones Grandstand at Burnham Park during the grand float parade, enabling them to share online their festival experiences in real-time.