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Sony Introduces New QX30 and new PlayMemories Mobile App


Sony’s latest lens-style camera gives you the best of both worlds by uniting the spontaneity and easy sharing of your smartphone with the imaging power and creative options of a premium camera.

Smartphone owners know that high-zoom shots are a headache, often resulting in grainy images and camera-shake when you’re trying to get the big picture. The compact DSC-QX30 keeps things crisp and clear with its powerful 30x optical zoom lens, aided by Optical SteadyShot image stabilization that helps eliminate blurring.

With the new DSC-QX30, users can smoothly zoom from a wide angle 24mm shot to a huge 720mm equivalent length at the telephoto end, for frame-filling full-length close-ups of somebody standing 40m away. If you want to go bigger still, Clear Image Zoom blows things up to a massive 60x magnification without sacrificing pixel count.

Awesome zoom power is matched by Lock-on AF and speedy continuous shooting at up to 10fps, letting you capture fast-moving action with a crisply-focused burst of split-second images. It’s a movie magician, too, shooting fabulous Full HD video at a smooth 60p frame rate at the touch of a button .

The new DSC-QX30 is compatible with Sony’s wearable RM-LVR1 and RM-LVR2V Live View Remote controls . These wrist-mount controllers let you check images and select shots from up to five connected cameras simultaneously – great for ambitious multi-angle recordings. Or, you can simple connect the camera to your smartphone via Wi-Fi.

Along with the new DSC-QX30 comes the latest release of Sony’s free PlayMemories Mobile app version 5.0 for Android and iOS smartphones. A new user interface simplifies the photography experience and makes one-handed operation a lot easier. Framing shots on your phone is more intuitive thanks to on-screen gridlines that are now featured in the app. GPS adds location information to images that’s transferred to your smartphone while shooting . The camera shutter can now fire from the touchscreen; and with photographs automatically transferred to your phone, you can share those memories instantly.

The QX30 lens-style camera is now available in the Philippines at Php 17,299. It comes with a free 8GB Micro SD card.