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Supply Chain Simplified: Is it time to turn the “mobile mode” on?

There is no denying that the Philippines has now become a mobile nation. In fact, Filipinos spend the longest hours on the Internet and social media sites, says creative agency We Are Social and social media management platform Hootsuite.

The report revealed that Filipinos spend an average of 10 hours, 2 minutes on the internet via any device. They also spend over 4 hours on social media every day.

As these trends arise, leading solutions integrator Genie Technologies, Inc. (GenieTech) says that local enterprises should turn their mobile mode on and seize new opportunities brought about by the increasing mobile penetration in the country.

“Most enterprises nowadays utilize digital technologies to gain insights into in-house activities that help not just in boosting their customers’ experience but also, in gaining more productivity. While these tools are usually provided by organizations to enable employees in accessing work-related software, they also need to embrace better ‘Bring Your Own Device’ (BYOD) strategies,” said Rommel Pajarin, Sales Manager of GenieTech.

In recent years, enterprises have been using BYOD practice. With its proven advantages in boosting productivity and cost-efficiency, among others, as well as the continuous digitalization, Pajarin noted that BYOD can be one of the factors that may disrupt and define modern enterprises, especially in the Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) business and supply constraint sectors, such as perishables and farm produce.

Among the BYOD strategies that enterprises can leverage on is the use of mobile apps and solutions that can help address the needs of field sales, warehouse, as well as delivery processes of supply constraint sectors. One of these mobility solutions is recently added by GenieTech in its array of global business solutions.

Known for its easy-to-use, intuitive mobility solutions, Simplr provides a mobile-friendly platform that can help enable sales force, provide complete visibility across a supply chain to the management, and run businesses better. This solution footprint covers the direct sales force, as well as distributors and stockists to drive increased sales and improved inventory management.

Simplr’s solutions are delivered through SaaS (Software as a Service) methods and run across multiple platforms, such as Windows, iOS, Android, as well as on multiple devices (PC, rugged devices, tablets & smartphones). All of its applications are developed natively for the mobile platform and are built for efficient device management from both BYOD and security viewpoints.

The deep domain expertise of Simplr’s product engineering team ensures that all its applications are designed from the ground up, allowing it to provide the right solution to tackle the needs of its users.

Simplr’s apps are proven in the market across small, medium, and enterprise customers. Over a hundred large, medium and small enterprises use Simplr solutions today across Singapore, Malaysia, Thailand, and Indonesia.

“GenieTech is bringing the capabilities of Simplr here in the Philippines to help enterprises in tackling their supply chain needs. As a systems integrator and a tech company, we aim to bring global business solutions like Simplr closer and available for local organizations,” Pajarin added.

Established in 1999, Genie Technologies, Inc. is recognized across South East Asia as a highly specialized information technology company that provides global business solutions and world-class consulting and support services in South East Asia.

To learn more about GenieTech, visit its website at