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TikTok officially debuts online shopping platform

TikTok is officially kicking off its US e-commerce efforts with the launch of TikTok Shop.

TikTok Shop empowers brands and creators to connect with highly-engaged customers based on their interests, and it combines the power of community, creativity, and commerce to deliver a seamless shopping experience.

More Ways to Get Products Discovered on TikTok Shop

With TikTok Shop, we’re giving people a place to experience the joy of discovering and purchasing new products without leaving the app. We’ve built simple tools to help businesses make this a reality.

What TikTok Shop Offers:

– In-Feed Video and LIVE Shopping: Shop tagged products directly from videos and LIVEs in the For You feed.

– Product Showcase: Browse product tiles, read reviews, and purchase directly from a favorite brand’s profile. Businesses can curate custom product collections directly on their profile page.

– Shop Tab: Businesses display their products on a new product marketplace and customers can easily search and discover promotions. Product recommendations are showcased via product listings and shoppable content, and customers can manage orders, all within a single tab.

– Affiliate Program: Creators can connect with sellers through new commission-based product marketing opportunities. Creators have a new way to monetize their creativity by sharing products in short videos and livestreams, and sellers can choose the Affiliate plan that’s the right fit for their brand.

– Shop Ads: New TikTok Shop Ads bring more opportunities for sellers to promote their TikTok Shops, so customers can discover and complete purchases all within TikTok.

– Fulfilled by TikTok: A new logistics solution that lets merchants focus on their products while TikTok Shop stores, picks, packs, and then ships sellers’ products to customers.

– Secure Checkout: TikTok works with trusted third party payment platforms to facilitate transactions on TikTok Shop, to ensure a quick, smooth, and secure checkout process. All TikTok protected US user data is stored in the US and managed by USDS.

From discovery to purchase, TikTok is committed to providing a safe and secure environment that allows our community to shop with confidence. We empower people to seamlessly shop with a range of features, including product reviews, reporting tools, and easy returns and refunds.

TikTok protected US user data is stored in the US and managed by USDS (and, as we have said previously, as part of Project Texas, we are in the process of deleting historical protected data). US users’ payment information is managed by USDS and we work with third party payment platforms to facilitate transactions on TikTok Shop.