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Twitter dissolves live-video unit for regional restructuring

Twitter has disbanded its live-video team who take care of the company’s programming partners such as Disney/ESPN, MLB and BuzzFeed to consolidate with the content-partnerships team.

According to a report by, Kay Madati, Twitter’s global head of content partnerships created a plan to have separate executives for five different regions to lead the global content partnerships team.

The five regions include US, Canada / Latin America, Europe / the Middle East / Africa, Asia-Pacific and Japan / Korea. The heads of the mentioned regions are set to report to Madati.

A representative from Twitter then confirmed the changes, saying that the company’s restructuring is a step to streamline their content strategy.

“Over the past year, our global content partnerships team has made significant progress in bringing the best selection of content to Twitter, helping our partners better extend, scale, market, and monetize,” Twitter said in the statement. “To further accelerate this positive momentum, we’re taking steps to streamline this organization to enable increased efficiency around the world and better align with our global strategy and vision.”

Due to the company’s structure changes, Todd Swidler, head of global video partnerships and former head of Twitter’s global news division Peter Greenberger are leaving the company while Laura Froelich has been appointed as the new head of U.S. partnerships and David Grossman as the head of U.S. entertainment.

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